![]() (Barely two weeks into the job, the company temporarily closed North American stores across its brands.) Syngal had boosted sales at Old Navy by an extra billion dollars during her four-year tenure at the brand. Nevertheless, there was optimism internally about her appointment as CEO, just as the pandemic was kicking into high gear in the US. As a supply chain expert, she played a crucial role behind the scenes, but was not viewed internally as an expert in the areas that had made Gap a globally recognised brand, and the Fisher family billionaires. Millard “Mickey” Drexler, the merchant prince who had transformed the Gap brand into a global fashion force in the 1980s, had been fired two years earlier, and sales were off their peak. She arrived in 2004, too late to have participated in the company’s glory days. for nearly 20 years, Syngal wasn’t necessarily viewed as a lifer. Ultimately, as is usually the case at Gap Inc., it was the family that won out.ĭespite working at Gap Inc. declined to comment on Green’s departure, only to say that Old Navy leadership is committed to providing sizes 0-30 for women online, with no price increase for larger sizes.) While Green’s reputation as a people manager was less than stellar, some executives believed she unfairly took the fall for the cheap chic family brand’s botched extended-sizing campaign, which spurred a 19 percent drop in year-over-year sales at the group’s biggest moneymaker. They believed Syngal’s strategy was taking too long to show results, and there were questions about the April firing of Nancy Green, the Old Navy CEO who started with Gap in 1988. The company’s founding Fisher family and its allies on the board were less enthralled. “If anyone could, though, Sonia could,” said one former executive, who asked for anonymity. Since her appointment in March 2020, she had sold or closed unsuccessful brands, set in motion a badly needed revamp of the Banana Republic label and hired the rapper then known as Kanye West to a 10-year deal with Gap. Some saw Syngal, who previously ran the Old Navy brand at the peak of its success, as a moderniser, willing to make bold moves to pull the company out of its downward spiral. in July, opinions about her turnaround plan were mixed. In the weeks leading up to Sonia Syngal’s firing as CEO of Gap Inc.
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